By the time a product issue trends, your board already knows. But do they know your plan?
Track how consumers talk about your products, your competitors, and your category — from major platforms to niche communities where product conversations actually happen.
The reality
The challenges your team faces.
Consumers share opinions on social media, Reddit, forums, review sites, and niche communities. Catching all of them with a single tool is rare.
Most tools measure your campaign's metrics. They don't show you the conversations happening around it — the reactions, comparisons, and sentiment shifts.
Understanding how consumers talk about your category — not just your brand — requires research that's both broad and continuous.
How Falcon Sense helps
Purpose-built capabilities for FMCG & Consumer Goods.
Continuous competitive intelligence — share of voice, sentiment comparison, competitor positioning shifts. Updated daily.
AI analysis of consumer conversation patterns — emerging preferences, unmet needs, product perception drivers.
Real-time monitoring of product launches, campaign reactions, and recall responses.
Identify key accounts driving product conversations in your category — food bloggers, review creators, community moderators.
25 out of 26 unhappy customers never complain to you — they complain online. That means for every issue your support team sees, 25 more are shaping public perception without your knowledge. The brands that catch this first, win. The rest do damage control.
Based on Harvard Business Review
Let's talk about your FMCG & Consumer Goods use case.
Every setup is custom. Book a 15-minute call and we'll show you exactly how Falcon Sense fits your workflow.
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